Observations from the intersection of process and technology

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Scott Ryan Jones / / 1 minute read

Book Summary: Just F*ing Demo by Rob Falcone

In the years since Marc Andreesen famously noted that "software is eating the world," sales engineering has emerged as a prominent discipline within many revenue organizations. Attracting practitioners from various backgrounds, SEs deliver countless software demos daily as an expected step in any serious (or not-so-serious) evaluation. Dozens
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